The ideal outdoor message contains a simple graphic or copy message, is easily read and displays a company name or logo. The more simple, concise and clear you make your message the better it will be understood and remembered by your audience.
The average viewer has seven seconds to read your message. Try to keep your copy under nine words.
Readability is a key factor to a good billboard message. Stay away from ornate, complicated or script fonts. Bold, sans serif fonts with optimal spacing between letters, words and lines of copy work best.
The stronger the contrast of colors between the copy and the background, the easier the message is to read. Avoid low contrast color combinations, colors like red and yellow are difficult to read from a distance.